NIKE AIR MAX
VEGAS SPHERE
For the launch of the Air Max Dn, we wanted to unveil the shoe in a way that felt completely new, the recently opened Las Vegas Sphere gave us the perfect stage. Leaning into the bubble-like design of the new Air Max technology, we concepted a giant toy machine that took over the entire surface of the Sphere. The animation played with scale, light, and movement to make it feel like the Sphere itself was dispensing Air Max Dn capsules straight into the city. It was a playful, larger-than-life reveal that brought the innovation of the shoe to life in a colorful, unexpected way.
