NIKE BASKETBALL
NBA TIP OFF
For the NBA Tip-Off following the COVID hiatus, we created a video that marked more than just the return of basketball—it was about the return of connection. Set to Ray Charles’ timeless “Together Again,” the piece leaned into emotion over spectacle, using the warmth and soul of the song to underscore what the game truly means. It wasn’t just about wins or highlights—it was about community, resilience, and the joy of being back in the same space after so much distance. Through a mix of intimate visuals, slowed moments, and subtle storytelling through archival footage, the film reminded viewers that basketball is bigger than the scoreboard.