NIKE FOOTBALL
SEASON KICK OFF
For the 2022 NFL season kickoff, we set out to create a launch video that rooted the Los Angeles Rams in the heart of the city’s culture. Rather than focusing solely on players, we highlighted the broader community featuring local artists, activists, youth teams, and everyday Angelenos alongside NFL talent. The result was a poetic, visually rich film that celebrated the individuality and spirit of LA. It was less about hype and more about connection, showing how the team fits into the city’s diverse and ever-evolving identity.