NIKE BASKETBALL
JA MORANT
JA 2
For the launch of Ja Morant’s Ja 2 signature shoe, I helped shape the direction of the campaign that focused on where Ja came from,his roots, his family, and the people who shaped him. We wanted the visuals to feel honest and familiar, like flipping through an old family photo album. The photography captured candid, intimate moments between Ja and his loved ones, offering a rare, behind-the-scenes look into his life off the court. To support that tone, we created graphics inspired by traditional photo albums, tactile, minimal, and nostalgic, meant to evoke a personal connection and reflect the emotional foundation behind the product. The result was a campaign that felt grounded and real, resonating with fans through its quiet storytelling and authenticity.
